Ice Cube joins Aviv and Shaka to discuss innovation in professional sports leagues, breaking the status quo, and the new season of BIG3 basketball.
Musician, actor, and CEO of the BIG3, Ice Cube joins hosts Aviv Arnon, CBDO and Co-Founder at WSC Sports and Shaka Arnon, VP, Business Development at WSC Sports, on this episode of Sports Content Kings, brought to you by WSC Sports. Listen as Ice Cube talks about the innovation he’s cultivated for his new league, how he approaches breaking the status quo, how the BIG3 is revolutionizing the fan experience, and what to expect for this upcoming season of BIG3 basketball. You don’t want to miss the excitement, so join us for this episode of Sports Content Kings, presented by WSC Sports.
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